About

Kelly and Paul Turner-Mitchell opened their Rochdale boutique in September 2007 in loving memory of her late mum. 25 Ten Boutique (aptly named after the birth date of their first child, Nicole, born 25th October 2005) has now become a brand in its own right – trusted by its most fashionable clientele, offering the best of the best in new and established labels with the latest looks fresh from the catwalk.

Our promise, is one of an enjoyable retail experience whilst specifically catering for the individuality and characteristics of each and every one of our customers, each of whom, we appreciate has their own unique sense of style.

With so many brands and high street retailers competing in what is an already overcrowded marketplace, there are no homogenous high-street looks at 25 Ten Boutique with many traditional boutique brands becoming saturated on the high street. Our focus is one of labels that have been conceived, designed and priced to serve the space between the catwalk and the chain stores whilst providing individuality, exclusivity and offering something that little bit different.

Every season, we aim to bring you the most talked about styles and celebrity looks constantly sourcing new labels from up and coming young independent British designers

Having launched our online store, 25 Ten aim to bring the Boutique shopping experience literally to your fingertips. The 25 Ten promise is one of unprecedented and personalised customer service.  A 25 Ten shopper is friend, not just a customer.

Testament to this, 25 Ten Boutique  at the corner of Yorkshire Street and Cheetham Street in Rochdale , has been named as one of Draper’s and Pure’s 50 most inspiring independents  for 2011 as well as being shortlisted as Young Fashion Retailer of the Year for 2010.

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