Independent Rochdale boutique 25Ten is set to move to a major new flagship store in the heart of the town’s shopping district later this month. 

The move to an art deco building on a very prominent high street position at the corner of Yorkshire Street at the beginning of the pedestrianised section with a full return to Cheetham Street.

But owner Kelly Turner-Mitchell is confident that the decision to expand will take the three-year-old store to new heights, offering customers a chic and airy environment in which to enjoy the exclusive designs available in 25Ten. 

The new larger space is 1,400 square feet and will enable 25Ten to offer a wider range of casual wear to complement its range of more formal womenswear.  There are also plans to use the store as a venue for fashion events to showcase the work of young designers.

Kelly, shortlisted for Draper’s Young Fashion Retailer of the Year, explains, “I opened the store in 2007, but in spite of the tough economic climate that has dominated since then, sales have continued to grow.  We’ve established ourselves as a key shopping destination for young fashion-conscious women in the Rochdale and Pennines area, and sales are up 29.90% year-on-year to the end of August.  I think this is testament to the excellent service that we offer as well as the distinctive collections we sell.

“I am Rochdale born and bred would not want to have set up my business anywhere else – and local women are repaying my faith in the town, becoming loyal and regular customers.  In turn, we can offer them quality womenswear that’s unique on the high street – fast fashion with a twist and pieces that you don’t find in the big multiple retailers or anywhere else.”

25Ten bridges the gap between the catwalk and the high street, offering ranges from £30 to £250, with some new and exciting brands in the pipeline.